SEO and Social Media

SilkiSkills Web Design » SEO and Social Media

Increase your exposure on Google with SEO

Search engine optimisation (SEO) is the process by which the visibility of your website can be improved to users of search engines.

Getting found in Google is, for a lot of companies, the single most important part of any online marketing strategy. Google can’t understand websites in the same way that humans can, so webpages need to be designed so that Google can understand which parts of the content are most important.

Building a website with SEO in mind and optimising the pages, thereby making them friendly to both people and search engines is the first step. Search engine marketing is here to help your website improve its organic rankings in the search engine results pages in order to maximise relevant traffic, and increase potential sales.

Search engine optimisation, or SEO for short, is vital to any online business now. A site without optimisation is rather like having a beautiful and well-presented shop front, but your customer is 8 miles away and cannot see it. Optimisation actively drives traffic to your site.

On-site optimisation

Our on-site efforts focus on making changes to the underlying code behind your website. There are certain elements and tags which search engines use to assess a page’s importance; these are what we target. We include a basic on-site treatment of all our new websites as standard, but more focused efforts can improve search engine rankings even further.

Off-site optimisation

Off-site optimisation refers to work that is not on your website but still influences your rankings. These are usually links from external websites and social media. A combination of on-site and off-site optimisation will provide the best results. We do not use “black-hat” methods in our search engine optimisation, and are very open about how we achieve our results.

Social Media

The explosion of social marketing now provides amazing opportunities for companies to engage directly with consumers in a new and personal way and is becoming increasingly more important to businesses.

Successful social media is all about creating a buzz about your brand, product or service and getting people to engage with your business.

SilkiSkills can help you with creating customised social media profiles for Facebook, Twitter, Google+, LinkedIn and YouTube, and manage your interactions through these profiles on a regular basis.

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